Product Design and Development by Karl Ulrich and Steven Eppinger (2015)
"Product Design and Development" by Karl Ulrich and Steven Eppinger is a comprehensive textbook published by McGraw-Hill Education in 2015. This book covers the subject areas of Technology & Engineering and Business & Economics, making it relevant for students and professionals in industrial engineering, marketing, and general business. With 448 pages, this hardcover publication provides valuable insights and guidance on product design and development in an accessible format, making it a valuable resource for anyone interested in the field.